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After over 15 years of experience in international sales, Essential Brands is created to represent a select group of European manufacturers in several Middle Eastern and North African markets.

The brands have been selected in the following areas:

Garage Equipment
Material Handling Equipment
Industrial Hand Tools
Safety Equipment
General Hardware

The brands are essential because of the superior added-value they bring to both distributors and professional end users: A customer-orientated approach, the best quality product, the most extensive range and an uncompromising commitment to improvement & innovation.

The Middle East deserves the best and the main purpose of Essential Brands is to work on behalf of its Principals to identify and cooperate with importers and distributors who share this same belief.